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Privacy Policy

1. Who We Are

Registered in 2013, About London Limited specialises in editorial services and the provision of tourism-related services, both our own and those of third parties, such as attraction tickets, premium tours, and day trips to top destinations across the United Kingdom. Our mission is to deliver a memorable travel experience for all our customers.

2. Introduction

This Privacy Policy explains how we collect, use, and protect your personal data when you interact with us through our website www.londonmuseumtours.com and our services. We are committed to safeguarding your privacy in compliance with the UK GDPR and the Data Protection Act 2018, as updated in 2025.

3. Information We Collect

We collect various types of personal information to provide and improve our services:

Information you provide directly:

  • Full name
  • Address
  • Email address
  • Phone number
  • Nationality
  • Payment details

Information collected automatically:

  • IP address
  • Device type
  • Geolocation data
  • Browser and login information
  • Usage data on our platforms (e.g., pages visited, visit duration, page interactions)

Information from other sources:

  • Data received from business partners and service providers (e.g., payment processors, analytics providers)

4. How We Use Your Information

We use your personal data for the following purposes:

  • Providing and managing our tourism services
  • Processing your inquiries and bookings
  • Improving our products and services
  • Communicating with you about services similar to those you have already requested
  • Providing customer support and responding to your queries
  • Sending promotional information (with your consent)
  • Personalising your experience on our platforms
  • Ensuring the security and integrity of our platforms

5. Legal Basis for Processing

We process your personal data based on:

  • Your consent (which you can withdraw at any time)
  • The necessity to perform a contract with you
  • Compliance with legal obligations
  • Our legitimate interests, balanced against your fundamental rights and freedoms

6. Sharing Your Information

We do not sell, rent, or trade your personal data to third parties. We may share your information only:

  • When required to perform a contract or deliver a requested service
  • When required by law or regulatory authorities
  • To protect the rights, property, or safety of our company, our customers, or others

We share data with trusted business partners and service providers strictly for the purposes described above and ensure that they handle data securely and lawfully.

7. International Data Transfers

Your personal data may be transferred to and stored in countries outside the United Kingdom. In such cases, we ensure protection consistent with UK GDPR standards through:

  • UK-approved Standard Contractual Clauses
  • UK adequacy regulations or equivalent safeguards

8. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, the transmission of data over the Internet is not completely secure, and we cannot guarantee absolute security of information sent to us online.

9. Data Retention

We retain personal data only as long as necessary for the purposes described and follow strict review and retention policies to meet legal obligations. Under UK tax law, we must keep basic personal data (name, address, contact details) for a minimum of 6 years, after which it will be securely destroyed.

Personal data you provide, including your name and contact details, is kept in our database for 2 years according to company policy. After this period, all personal data is anonymised. Some non-personal details, such as product information, number of passengers, and booking dates, may be retained for statistical analysis.

If you have consented to the use of your data for direct marketing, we will keep it until you notify us otherwise and/or withdraw your consent.

10. Your Rights

You have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request deletion of your data (“right to be forgotten”)
  • Restrict processing of your data
  • Object to the processing of your data
  • Request data portability

To exercise these rights, please contact us using the details in the “Contact Us” section below.

11. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at:

  • Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Postal address: 87 Chancery Lane, London, England, WC2A 1ET

12. Changes to This Privacy Policy

We may update this policy from time to time by posting a new version on our website. Please check this page regularly to stay informed of any changes.